Blueland has earned attention for its strong branding, celebrity backers, and an approach that aims to reduce single-use plastic in household cleaning. While many shoppers praise the brand’s refillable system and compact tablet format, some critics accuse Blueland of greenwashing and question ingredient transparency.
After using Blueland products for over a year, I’m sharing an honest, practical evaluation of their effectiveness, ingredient safety, and sustainability. Below I summarize what I like and what worries me, then walk through specific product categories and certifications.
In a Nutshell:
My FAVORITE things about Blueland are:
- They’re among the very few brands offering laundry and dishwasher pods/tablets that are PVA-free, avoiding a common source of microplastic pollution.
- Many ingredients are chosen to be non-toxic, and several products carry third-party certifications.
- The refill tablet model reduces single-use plastic and lowers shipping weight and carbon footprint compared with liquid bottles.
My LEAST favorite things about Blueland are:
- Several products include undisclosed “fragrance,” which prevents full ingredient transparency. For safety and allergy concerns, I recommend fragrance-free options.
- The tablet wrappers labeled “compostable” are industrially compostable only, not suited for typical home composting, and this distinction is not always obvious.
Table of Contents: My Honest Review of Blueland Cleaning Products
- Is Blueland Non-Toxic?
- Potentially Problematic Ingredients in Blueland’s Products
- Is Blueland Actually Eco-Friendly?
- Blueland’s Third-Party Certifications
- Are Blueland’s Products All-Natural and/or Organic?
- My Review of Blueland’s Cleaning Products (Do They Actually Work?)
- 1. The Spray Cleaners
- 2. The Laundry Detergent
- 3. The Toilet Bowl Cleaner
- 4. The Dish Soap
- 5. The Dishwasher Tablets
- 6. The Foaming Hand Soap
- 7. The Body Wash
- 8. The Facial Cleanser
- So… Will I Be Buying Blueland’s Products Again?
This review is independent; products were not gifted. Affiliate links may appear, which could earn a small commission if you purchase.
Is Blueland Non-Toxic?
Blueland markets “Consciously Clean Ingredients,” and in many respects that holds true. The company states its formulations exclude parabens, phthalates, ammonia, chlorine bleach, and volatile organic compounds (VOCs). Those are meaningful exclusions and reduce the presence of widely recognized toxic or irritating chemicals.
However, Blueland’s ingredient transparency has gaps. Some products include undisclosed “fragrance” and a few ingredients are listed as trade secrets. Those practices make it difficult for people with allergies or chemical sensitivities to be confident about safety.
Potentially Problematic Ingredients in Blueland’s Products
Undisclosed Fragrance
Blueland uses the common industry term “fragrance” in some scented products. U.S. labeling rules allow fragrance to hide a large number of individual chemicals, including potential allergens and endocrine disruptors. Blueland does state products are phthalate-free and avoid Prop 65-listed ingredients, but that does not eliminate all fragrance-related concerns. Because of this, I recommend fragrance-free variants when available.
Trade Secret Ingredients and Dyes
Some ingredients appear as trade secrets on Blueland labels. Lauryl/myristyl glucoside, for example, may be partially undisclosed. Additionally, a few products include synthetic dyes, which are unnecessary from a performance standpoint and are petroleum-derived.
Sulfates
Certain formulas contain sodium lauryl sulfate (SLS), a surfactant that effectively removes grease but can irritate sensitive skin. Notably, the products intended for direct skin contact (hand soap, body wash, facial cleanser) currently do not contain SLS.
Is Blueland Actually Eco-Friendly?
Blueland’s mission centers on reducing single-use plastic through reusable bottles and compact tablets. The refill-tablet model offers clear sustainability advantages: smaller shipments, lower transport emissions, and fewer thrown-away plastic bottles.
No PVA
A standout sustainability feature is that Blueland’s laundry and dishwasher tablets are PVA-free. Many competing pods and sheets use PVA, a water-soluble plastic that can release micro- and nanoplastics. Blueland’s tablets avoid that issue, which is important for minimizing microplastic pollution.
Compostable Wrappers — Industrial Only
Blueland markets tablet wrappers as compostable, but they are industrially compostable rather than suitable for typical home composting. That means they require commercial composting facilities to break down properly. This limitation reduces the practical environmental benefit for many customers who lack access to industrial composting.
Bottle Durability
Blueland calls their spray and pump containers “forever bottles,” but some users report limited longevity. The metal tins for tablets feel durable, while the plastic spray and body-care bottles can feel less robust. Better, more durable bottle options (glass with protective sleeves, for example) would improve the long-term sustainability case.
Blueland’s Third-Party Certifications
Blueland holds several notable certifications that support ingredient safety and ethical claims:
EWG Verified
Some fragrance-free Blueland products are EWG Verified, including the fragrance-free hand soap, dishwasher tablets, laundry tablets, and fragrance-free dish soap. EWG verification indicates a higher level of ingredient scrutiny.
MADE SAFE®
The Facial Cleanser is MADE SAFE certified, which is a rigorous standard for ingredient safety. The body wash base formula has also been reviewed, though fragrances remain under review and no fragrance-free body wash option is currently available.
Cradle to Cradle
Many Blueland products carry Cradle to Cradle Platinum Material Health Certificates, which assess material health and lifecycle impacts.
Leaping Bunny and B Corp
Blueland is Leaping Bunny certified (cruelty-free) and identifies as a B Corp, reflecting broader commitments to social, environmental, and governance standards.
Are Blueland’s Products All-Natural and/or Organic?
No—Blueland formulas blend naturally derived and synthetic ingredients. Several items are USDA BioPreferred certified, meaning they contain a defined percentage of bio-based material, but they are not fully organic. “Naturally derived” does not always equal safer, and synthetics are not inherently bad; evaluate products by ingredient safety and performance rather than labels alone.
My Review of Blueland’s Cleaning Products (Do They Actually Work?)
Below are concise impressions from using Blueland items in everyday cleaning routines.
1. The Spray Cleaners
Blueland offers Multi-Surface, Bathroom, and Glass + Mirror cleaners in tablet form. Fill the bottle with warm water, drop in a tablet, wait for it to dissolve, and the spray is ready. The cleaners perform well for routine cleaning—comparable to many non-toxic and conventional sprays—and don’t leave residue. Note: they are not disinfectants, which is sensible for everyday cleaning to avoid over-sanitizing.
Fragrance availability varies: Glass + Mirror has a fragrance-free option, while Multi-Surface and Bathroom Cleaner are sold in specific scents. Because of the undisclosed fragrance issue, my preference is the fragrance-free glass cleaner or other unscented options.
2. The Laundry Detergent
Blueland’s laundry tablets stand out because they are PVA-free and available fragrance-free with EWG verification. They clean effectively; for best results place the tablet in the drum before adding clothes. For larger or heavily soiled loads, two tablets work well. The refill tin is convenient and portable—handy for travel. Occasionally tablets arrive broken, but that doesn’t affect cleaning performance.
3. The Toilet Bowl Cleaner
The toilet tablet dissolves and can be scrubbed away like other in-bowl tablets. It’s reasonably effective, though I prefer spray cleaners that can be applied under the rim and allowed to sit before scrubbing. The toilet tablet comes only in one scent, which limits options for scent-sensitive users.
4. The Dish Soap
Blueland’s dish soap is a powdered formula dispensed from a silicone shaker. It’s convenient and eliminates plastic refills, but the powder can create a dust cloud while dispensing if you’re not careful. Suds are moderate; performance is solid for everyday dishwashing. The powder is fragrance- and dye-free, which is a benefit for sensitive users.
5. The Dishwasher Tablets
Blueland’s dishwasher tablets are effective, PVA-free, and available in a refill tin. They clean well, rinse cleanly, and are easy to store. For users seeking to avoid PVA microplastics, these are a strong option.
6. The Foaming Hand Soap
The foaming hand soap dispenses well and does not dry out hands. The dispenser is mostly glass and feels higher quality than many spray bottles. Scented options are numerous, but I recommend the fragrance-free version for transparency and allergy concerns.
7. The Body Wash
Blueland’s body wash was a powdered formula you mix into a bottle. As of spring 2025, it appears the company has discontinued the body wash. When available, it was only offered scented, which limits recommendation for fragrance-sensitive users.
8. The Facial Cleanser
The fragrance-free facial cleanser is MADE SAFE certified and pleasant on the skin. It’s simple, gentle, and suitable for people who prefer basic, minimal skincare without strong claims or active treatment ingredients.
So… Will I Be Buying Blueland’s Products Again?
There are clear strengths and weaknesses. I will likely repurchase the dishwasher and laundry tablets because they are PVA-free, compact, effective, and available fragrance-free. Those offerings address both performance and environmental concerns.
I’m less inclined to rebuy some of the scented household and personal-care items unless Blueland discloses the fragrance components or expands fragrance-free options. The industrially compostable wrappers and mixed durability of bottles are areas where Blueland could improve.
Overall, Blueland has pushed the mainstream conversation about refillable, low-waste cleaning products and made eco-friendly options more approachable. With improved transparency and a few durability and compostability upgrades, the brand could strengthen its environmental claims even further.
If you try Blueland, their Clean Suite Starter Kit includes reusable bottles and tins and is designed to make refilling straightforward. Subscribe & Save options reduce cost and deliver replacement tablets on a schedule if you prefer auto-refills.
I hope this review helps you decide whether Blueland fits your priorities for safety, sustainability, and cleaning performance.